Find the opportunities already present in your search data
Use first-party search evidence to understand which queries reach your pages and which patterns deserve attention. Demand Intelligence helps turn those observations into focused investigations rather than another unprioritized keyword list.
Inside Demand Intelligence
| Query / page | Signal |
|---|---|
| workflow software · /platform | Striking distance |
| approval workflow · /guides/approvals | CTR gap |
Supporting evidence
Source: Google Search Console. Selected reporting window and owned landing page retained.
Action: investigate query-page relevance before preparing a proposed edit.
A CTR gap does not establish its cause.
Investigate queries in their landing-page context
Review the relationship between observed queries and owned pages. Use the recorded reporting window and source evidence to understand what a page is appearing for before deciding how its content should change.
Surface useful search-demand signals
Inspect available striking-distance opportunities, property-relative click-through-rate gaps, competing-page patterns and coverage-qualified changes between windows. Keep branded demand distinct from unbranded acquisition opportunities, and retain unknown or ambiguous states.
Examine relevance before prescribing a rewrite
Where the page can be resolved and inspected, use available title, H1 and content evidence to understand query-page alignment. A missing term can support investigation; it does not prove what caused a click-through-rate difference.
Move from a signal to a reviewable action
Open the evidence behind a promoted page Action. Use an Agent workflow to prepare a focused page edit or brief, then have your team review the change. Later comparable evidence can help evaluate what happened next.
Frequently asked questions
Is this a database of private AI conversations?
No. Demand Intelligence uses connected first-party search evidence. Generated tracking prompts are suggestions, not observed global AI demand volumes.
How is this different from Search Intelligence?
Demand Intelligence examines your connected first-party observations. Search Intelligence adds separately reviewed external keyword, competitor and backlink datasets.