Frequently asked questions.
Short answers on AEO, AI visibility, evidence, security, and billing. Written by the product team at Cube27.
Platform
13 answersWhat is CiteLadder?
CiteLadder is AI visibility software for answer-engine optimization. It connects what your site proves with what people search for, ranks the next gap, and tracks observed mentions and citations in ChatGPT, Gemini, and Claude under a versioned prompt set. Every number opens to the artifact it came from.
What is AEO?
Answer engine optimization is the work of making your organization, pages, and claims easier for AI answer engines to find, understand, and cite. Traditional SEO still helps people discover the page. AEO asks whether the engine uses that page when it writes the answer. The two share crawl access, clear structure, and consistent facts. They are measured differently.
How does AEO relate to SEO?
SEO is about ranking and using a results page. AEO is about being named or cited inside a generated answer. A page can rank well and still never appear in ChatGPT. A page can be cited in an answer and send little classic organic traffic. CiteLadder puts site health, Search Console, GA4, content work, and AI visibility in one workflow so those views are not siloed.
What is the difference between a mention and a citation?
A mention is the brand, product, or domain appearing in the answer text. A citation is the engine pointing at a source (a link, a chip, a named URL). You can be mentioned without being cited, and cited without being recommended. Share of voice is how often you appear versus named competitors on the same prompt set. Coverage is whether the run actually completed. Those four states are not interchangeable.
Which answer engines does CiteLadder measure?
Three are available today: ChatGPT, Gemini, and Claude. Three are coming soon: Perplexity, Grok, and Copilot. Availability still depends on the provider account you connect.
How is the product organized?
Five stations form one loop: Overview, Connect, Analyze, Act, and Track. Site Health, Content Intelligence, Demand Intelligence, and the bounded Growth Agent sit behind those stations. Improve / Verify is the transition after you declare a change, not a separate workspace.
How does the growth loop work?
Connect evidence, analyze and prioritize gaps, declare an implemented action, observe later crawl or audit evidence, and track comparable outcomes. Verification reports what was observed afterwards. It does not claim causality.
Does CiteLadder measure AI visibility?
Yes. AI Visibility is the Track station. The product observes how answer engines mention and cite your brand and competitors and traces every metric to persisted responses under a versioned prompt portfolio.
Can CiteLadder create content?
Content Intelligence turns a detected gap into an evidence-grounded brief, draft, and schema. Nothing is published automatically. Claims the draft cannot support from your project facts are flagged before you save, and saving is your decision.
Which analytics sources can I connect?
Demand Intelligence connects Google Search Console and GA4 so query and behavioral evidence sit beside your owned-page knowledge. Work is prioritized by demand that actually exists, not by a guessed keyword list.
What do I actually have to do?
You make the product decisions that matter: save a piece of content, and run or schedule an audit. There is no approval queue or review inbox. The evidence work between those decisions is shown with its source, status, and limitations.
What does "evidence-grounded" mean concretely?
Every derived number opens the artifact it came from: the crawl, the imported row, or the engine answer, stored as it was observed. A claim with no resolvable source does not render as a conclusion. Scores show their coverage beside them rather than being rescaled over whatever happened to be measurable, because missing evidence usually marks a weakness rather than a neutral gap.
What does CiteLadder not claim?
It does not claim that a change caused a ranking, traffic, or revenue outcome. Verification is descriptive: it recrawls and reports what is observed afterwards. Aggregate correlations are not presented as causal. Unavailable, not configured, and genuinely zero are three different states, not one empty chart.
Site Health
3 answersWhat does Site Health analyze?
Site Health safely crawls your website, records the acquired page as evidence, classifies its structural purpose, and applies deterministic checks suited to that page type. It persists scores, issues, architecture snapshots, changes, and prioritized opportunities so every result remains inspectable.
How does CiteLadder decide which checks apply to a page?
Classification uses observable evidence such as the URL path, headings, visible content, forms, links, delivery signals, and structured data. The resulting page type selects the relevant checklist and schema contract. Structured data is one signal and never certifies its own page type.
What happens when a page cannot be classified confidently?
The page is classified as other rather than forced into the wrong type. General checks can still run, while page-type-specific rules stay out of scoring until the evidence supports a reliable classification.
Data & security
5 answersHow is my data isolated?
Every customer fact is scoped to its workspace and project and never crosses workspaces. Product rules and analyzers are versioned independently so persisted results retain their source and can be interpreted in context.
Can I see the evidence behind a recommendation?
Yes. Every recommendation carries a typed evidence chain back to the crawl, integration import, or answer that produced it. Later observations append to the record. They do not rewrite earlier evidence.
Does anything publish or change automatically?
No. Saving content and running or scheduling an audit are your decisions, and both are enforced at the API, not just in the interface. Crawling, classification, gap detection, and prioritization run without asking. The result is shown with the evidence behind it.
Do I need my own API keys?
Model calls run on your own provider keys, billed to your provider accounts at their rates and never marked up. Provider secrets are encrypted at rest and resolved only at execution time. They are never returned, logged, or placed in a prompt.
Who operates CiteLadder?
CiteLadder is a Cube27 product. Cube27 IT Pvt. Ltd. operates from Plot No. 12, Mulberry Gardens 1, Magarpatta City, Hadapsar, Pune, Maharashtra 411013, India. Product is led by Abhineet Jain. Arpan Jain is Founder and CEO. Privacy and terms are Cube27 documents.
Account & billing
4 answersHow much does CiteLadder cost?
Self-serve plans are published at /pricing, priced for your billing country. Enterprise is a custom, sales-assisted agreement. India is charged in INR with GST added. International cards are charged in USD. Model usage bills to your provider at their rates and is never marked up by us.
Do you mark up model usage?
No. Model usage bills straight to your provider accounts and never passes through us. CiteLadder charges for the workspace, the intelligence, and the evidence. Current plan prices are at /pricing.
What do I need to get started?
A plan from /pricing and your own AI provider key. The key is what runs the measurement and generation on your behalf.
Can I change plan later?
Yes. Plan changes take effect on the next billing period. Your projects, evidence, and exports are unaffected by a plan change.