Find the pages your search data says to update first
Connect Search Console and CiteLadder reads the last 28 days of your queries and pages. You see which non-branded queries sit at positions 4 to 15, and the page that ranks for each, so you know which pages to update first.
| Query | Signal | Evidence |
|---|---|---|
| workflow automation software | Striking distance | pos 8.4 |
| approval workflow tools | CTR gap | 1.1% vs 3.4% |
| cross-team workflow platform | Rising | +42% impressions |
| zernovelle pricing | Branded | 2.1k clicks |
Striking distance
Non-branded queries at an average position of 4 to 15 with at least 50 impressions, each tied to the page that ranks.
CTR gaps
Queries clicked at least 25% and 2 points less often than your median for the same position.
Demand shifts
Queries whose impressions rose or fell sharply between the last two 14-day periods. Branded searches are counted separately.
Seven signals, each tied to a page
Search Demand reads your Search Console queries and pages and raises a signal when a pattern passes its threshold. Each signal names the query, the page and the reporting window it came from.
- Queries with 10 or more impressions and a click-through of 2% or less
- Queries at positions 4 to 15, and click-through below your own norm
- Two pages each taking at least 10% of one query’s impressions
- Emerging and declining queries, with branded searches counted apart
| Query | Signal | Evidence |
|---|---|---|
| workflow automation software | Striking distance | pos 8.4 |
| approval workflow tools | CTR gap | 1.1% vs 3.4% |
| cross-team workflow platform | Rising | +42% impressions |
| zernovelle pricing | Branded | 2.1k clicks |
Queries in their landing-page context
See what each page appears for before you change it. Where CiteLadder can read the page, it checks whether the query’s terms appear in the title, H1 and main content, and lists the terms that are missing.
- Grouped by page or by query
- Reporting window and source on every row
- Missing query terms listed for the title and H1
- Ambiguous queries labelled as ambiguous
- Title
- Zernovelle · Workflow software
- H1
- Run every team’s workflow
- workflow automation softwareTerm on page
- automated approval workflowsTerm missing
- workflow software for teamsTerm on page
From a signal to a reviewable edit
Signals become page Actions beside your Site Health and visibility findings. Open the evidence behind any Action and hand it to the Agent to draft a change to that page. The next reporting window shows whether the query moved.
- Signals become page Actions
- The handoff includes the evidence
- Changes measured against the earlier window
- Fix indexing policyHigh
- Rewrite title for CTR gapMedium
- Comparison page for “approval tools”Medium
How it works
Connect Search Console
Sign in with Google and map the Search Console property for your site.
Import queries and pages
CiteLadder imports query and page data and checks coverage for each reporting window.
Review signals
Read the ranked signals by page or by query, with the evidence behind each.
Act and compare
Send a page Action to the Agent, ship the change, and compare the next window.
Questions you can answer
CiteLadder answers each one from the AI answers and site data it has recorded.
- Which queries rank between 4 and 15, and which page ranks for each?
- Which pages get impressions but not clicks?
- Are two of our pages competing for the same query?
- Which queries are rising or falling, outside our brand name?
- Does the page that ranks actually answer the query?
Frequently asked questions
Which signals does Search Demand find?
Seven signals: high impressions with low click-through, striking-distance queries at positions 4 to 15, click-through below your median for the same position, two pages competing for one query, query terms missing from the ranking page, and emerging and declining queries. Branded query performance is reported separately.
Is this data from private AI conversations?
No. Search Demand uses your connected Search Console data. Suggested prompts are suggestions, not AI search volumes.
How is this different from Keyword Research?
Search Demand uses your own Search Console data. Keyword Research adds external keyword, competitor and backlink research when you need it.
Why is branded demand kept separate?
Searches for your own name behave differently from category searches. Keeping them apart stops a brand campaign from hiding a decline in discovery queries.
Can I use Bing data too?
Yes. Bing Webmaster Tools connects with its own Microsoft sign-in, and its query and page data appears in Performance beside Search Console.
Does a signal prove a change will work?
No. A signal shows where your data suggests an opportunity. CiteLadder compares later windows after a change so you can judge the result.